I had a conversation on the phone today with a friend/client, for whom I manage a small part of their social media, and advertising through social networking. They don’t spent a huge budget, but the demographic is quite specific. As we were chatting, he made the comment that “each time Facebook changes in some way, its purely to make more money” – the comment itself is partly true, but every company is looking to make more money. He meant the comment that Facebook only thinks about its advertisers, and not about the users.
The features and interface of your Facebook account are constantly changing to keep up with web development, new technologies, and the extended range of third party applications that can be an addition to your online experience. Yes, these give you less control over your privacy at times, but if you don’t like it, leave Facebook.
Zuckerberg & Co. aren’t in this game for the money… if they were, then they could’ve sold it for a few £bn a couple of years back. That’s not their aim… far from it! The aim of Zuckerberg, is to revolutionise the online experience, and social interaction through the development of his baby.
The decisions made at HQ are not to aid the financial status of their shares, but far more to increase and broaden the reach of Facebook to its dedicated users, and offer the best possible broadcasting platform, for centuries to come. Facebook advertising merely pays the wages of it’s staff.
We all know that Zuckerberg is a paranoid fella, and his 12 hours days and idea-spinning and aided development are purely because he feels a smaller competitor or newbie on the block, could sneak up behind him, and over take his site in hours! (I’m still working on it)